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Marketing
China marketing strategy planning
The Japanese and Chinese markets are naturally different, and products that sell in Japan may not sell, or even if they do sell, the purchasing motivations and customer demographics may be different. It is necessary to research and understand the Chinese market before formulating a branding and marketing strategy for China.
China EC sales promotion marketing
In marketing activities in China, digital promotional activities are very important, and it is necessary to provide the best customer experience at all touch points in the flow of awareness, comparison, purchase, product experience, and sharing, because a poor customer experience at even one point has a huge negative impact on the brand.
China SNS Marketing
More than 90% of internet users in China use social media. Social media, which is unique to China, has become an indispensable tool for branding and promotion. In particular, official accounts on WeChat, Weibo, and more recently on RED and TikTok, are so important that they have the same status as corporate websites in Japan.
China E-commerce Consulting
This is a comprehensive service for starting an EC site and online sales targeting China. At Yoshikawa, we have experience supporting the EC and marketing of many companies, so we can propose and accompany our customers on the optimal plan that is tailored to their business scale and budget.
Official distributor of China's unique media!
SNS management know-how with a proven track record
Yoshikawa Co., Ltd. provides comprehensive support from opening to operating official accounts on China's major SNS platforms (WeChat, Baidu, Xiaohongshu, Weibo, Douyin, etc.) Utilizing a wealth of success stories and advanced SNS management know-how, we will improve brand awareness in the Chinese market and effectively reach target users.
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